Chances are, you're already familiar with TikTok—the social media sensation that lets users craft and share bite-sized videos. Boasting over 1 billion active users, TikTok has rapidly ascended to the upper echelon of global social media platforms. But what's the secret to its success? Savvy advertisers have picked up on this meteoric rise and are now harnessing TikTok's power to engage with new audiences on a massive scale.