Don't sleep on Facebook: 5 Facebook Advertising Trends for 2023
Explore the top 5 Facebook advertising trends for 2023 and discover how to leverage them for optimal results. Stay ahead of the curve and maximize your marketing efforts on this powerful platform.
Growth is the name of the game in 2023. When we think about growth many things come to mind. Personal growth, financial growth, relationship growth, growing your followers; the list is endless.
Let's begin with a focus on expanding your business. Since its debut in 2007, Facebook advertising has been a potent marketing instrument for driving growth. Did you know that 78% of American consumers use Facebook monthly? While connecting with friends and family, they also discover new products to purchase—why not yours? Especially considering the average Facebook user clicks on 12 ads each month.
If your goal is to grow your business (regardless of size) in 2023, now's the perfect time to invest in Facebook advertising. Don't fret—we're here to assist! We've compiled the most influential trends for 2023, along with helpful tips to maximize your ad spend.
Let's dive into the top Facebook Advertising Trends for 2023:
The Launch of Advantage+ Shopping -Facebook launched Shops in 2020, and shoppable ads have only grown dramatically since. Meta (Facebook’s parent company) also launched Advantage+ shopping campaigns to help small businesses increase the effectiveness of their ads with far less effort on your part (great, right?!). Simply select the campaign dates and your budget, upload your ads, and the artificial intelligence (AI) processes do the rest of the work for you. We love this.
“Advantage+ shopping campaigns help advertisers get smarter and faster on which campaigns are converting. It eliminates the manual steps of ad creation and automates up to 150 creative combinations at once. This helps advertisers more quickly learn what ads are working while making the most of their advertising budget.” - Meta
Video (Ads) Killed the Radio Star -These days, video is the most popular form of social media content. Think about the stories and reels you watch daily on your phone - entertaining, right? It would only make sense that advertisers (you) are also hopping on board. Video is so prominent on social media these days that Facebook is second only to YouTube in video consumption. So how do I make an engaging video, you might be wondering? There’s an app for that! Many apps and new tools exist to help you create high-quality videos to help you grow your business. These tools are making it easier to share your brand and showcase your products to your audience and beyond. Here’s a few we recommend:
Let’s talk about TikTok- Did you see that video on TikTok?! TikTok gained popularity in the peak of the pandemic with homemade videos featuring.. just about anything you can think of. It’s not a surprise these short-form videos have become the number one content type. TikTok has kept us busy learning about new cooking techniques, cute pets and other highly digestible content. However, when it comes to video the majority of users are still logging on to the OG Facebook to get their short-form video fixes. Can’t beat a classic!
Video Content is King- Don’t get us wrong, TikTok did make their mark on the video scene — TikTok’s strategy featuring short, engaging videos along with the sheer volume of user-generated content, hashtag challenges, and more — is now everywhere. It’s so popular that many other social media platforms (including Facebook) find themselves looking to TikTok for the latest trends to maximize exposure. So if you need some inspiration or just want to stay in the loop on what’s trending, make your way over to TikTok. This will ensure you are staying relevant and optimizing on the latest trends, all of which will help increase your ad performance.
Tips to Grow Your Business with Facebook Advertising:
Don’t get it twisted - even though your grandmother is on Facebook, the technology continues to improve. Make it your mission to stay up-to-date with the latest Facebook advertising tools. You may find a tool that will yield better results from your ad spend.
Below we have highlighted our top 7 tips and tricks to keep in mind if you’d like to create relevant and engaging Facebook ads:
Use your creativity & stand out from the crowd-Spend some time exploring your own creative style and when you find something you like - stick with it. Maybe you are inspired by TikTok’s less polished, user-generated approach. Or perhaps you want a more polished brand presence. Whatever you choose, make it engaging and unique to achieve greater brand awareness.
Focus on a variety of formats-It doesn’t stop at video. There are many other Facebook ad formats including images, stories, carousel ads, and more. Aim to have a good balance of these multiple formats to test and learn which formats your audience responds to while also experiencing everything Facebook has to offer.
Take advantage: Facebook Advantage+ Campaigns- We recommend everyone try out the new Advantage+ shopping campaigns on Facebook. This allows you to optimize your advertising placement without having to do all the work manually - amazing! Per Meta, “Advertisers can use Advantage+ shopping campaigns to personalize ads at scale through machine learning and show people personalized products from your catalogs in a privacy-safe way.”
Expand your reach: Target a Broad Audience- The Facebook advertising algorithm can be daunting. Start with a test on a larger target audience. That way, you’ll guide the algorithm to find the best people to show your ad to — and potential customers you may never have known about otherwise! Testing on a broader audience also helps you discover which of your ads has a wide appeal and a tighter view of who you should be targeting.
Stay in control of your spend with a Cost Per Result Strategy- Once you have a successful creative approach, you may want to scale your results. You can do this using a “bid strategy” called “cost per result goal,” where you set the spend and Meta will keep the average ad cost around the price you specify. This limits surprises and gives you greater control over your budget all while helping you improve the efficiency of your ad spending.
Be patient- Don’t freak out when you don’t have immediate engagement. When you start using the Facebook algorithm, it goes through a learning period. Avoid making changes to your ads, especially if you’re using Advantage+ campaigns, as this can reset the learning period and slow your results longer than necessary. We recommend waiting at least 2 weeks and analyzing your results before making adjustments.
Facebook is great at a lot of things but there’s one thing in particular; Reporting-Meta is constantly improving Facebook’s ad reporting with tools to make it easier to optimize your campaign results. If you’ve never used these tools before, start with Facebook Ad Manager, which shows you campaign trends, gives alerts and notifies you if there are any optimization recommendations. Knowledge is power here so look at all the data and prepare for your next move.
The moral of the story is if you want to grow your business while increasing online results in 2023, Facebook advertising should be a key part of your social media marketing strategy. If you have any questions,
Now let’s get growing! Take Flight Marketing lives and breathes this stuff so shoot us an email at hello@takeflightmarketing.co