Take Flight Marketing  Blog

Marisa Jaffe Marisa Jaffe

5 Proven Strategies for Optimizing Your Product Feeds and Boosting ROAS

We’ll start with high-quality product feeds and why it is crucial for driving sales. Product feeds are how your sales data is organized so another system can retrieve and display the data in a certain way. In other words, the product feed works by having data transmitted from your software that is then formatted in the way that a consumer would see it and be able to complete sales transactions.

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Marisa Jaffe Marisa Jaffe

From Lip Syncing to Lead Gen: The Rise of TikTok Advertising

Chances are, you're already familiar with TikTok—the social media sensation that lets users craft and share bite-sized videos. Boasting over 1 billion active users, TikTok has rapidly ascended to the upper echelon of global social media platforms. But what's the secret to its success? Savvy advertisers have picked up on this meteoric rise and are now harnessing TikTok's power to engage with new audiences on a massive scale.

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